TOPICAL TRENDS

International Days of Whatnot - you can’t live with ‘em, but you can’t live without ‘em. And neither can the brands that live on Facebook. So what really creates eye contact with Facebookers who’ve got almost as many viewing choices as the CIA? - Content that speaks the unspoken and makes conversations about the unexpected.

This Rakhi, for Reliance Trends we took a trip down 90s nostalgia lane to celebrate a relationship of two with their world divided in half. With #AadheKaBandhan, we delved into the childhood of a brother and sister who were forced to share everything but learning to live with their half actually made their bond twice as strong. The best part? The siblings of India recognised their #AadheKaBandhan and made it trend. At least that’s what the numbers say.

"Who needs fireworks, when your family is full of fireworks” - This year, we helped Reliance Trends remind the country that the real light and sound of Diwali isn’t born out of a cracker box, but is the result of human nature and family dynamics. A Diwali film for Facebook well poised to join the most burning debate this Diwali — To Firework or Not To Firework. Owing to its topicality, the film had vociferous lovers and haters, and the numbers speak volumes.

Indian dads and their kids don’t always express love and affection overtly. So, for Father’s Day, we encouraged children to tell their fathers how they really feel by sending them their ‘Dad Drafts’. 

Kids often forget that their moms were once fun teenagers too. This Mother's Day, we asked kids start building an open relationship filled with understanding, support and trust by getting to know the other side of their mother.

With divisive political elements growing stronger and stronger every day within the country, this Indian Republic Day 2017, we asked the nation to help another R word trend too.
 

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