PHASE THREE //
We then released the same graphic novel within the Myntra app - with one small difference. The catalogue was woven into the narrative.
Clicking on any panel redirected first of its kind Shop-in-Shop experience. We worked with the Myntra tech team to create the users to the same outfit the protagonist was wearing.
Thus, the world’s first shoppable graphic novel was born.
Within the Myntra App, we grabbed more eyeballs than our competitors. 1.2x click throughs than Nike’s launch collection. 1.3x clicks than other brand banners in the same slot.
Sold the Freelander collection to our eager fans. 11.8% of brand’s revenue. And introduced it to new ones, too. 31% discovery rate for the brand through the campaign. Among the highest for a brand through a secondary banner.