The Roadster Life Co. is online fashion retailer Myntra’s in-house brand for the outdoorsy. If you believe that there’s more to the Great Outdoors than picture postcard pit-stops, chances are that you have a bit of roadster in you.
Let the settlers settle, let the tourists have their spots. Here’s to those who swear by the spaces between places.
The clothes draw design inspiration from various kinds of terrain that the roadsters will pass through. Our shop-in-shop design for the Myntra app clarifies this connection, with a series of lifestyle shots that add a sense of purpose to the passage, even the edges of an unfolding story.